Estrada Marketing mark

Packages

Every price is on this page.

Four packages and one free diagnosis. Each is scoped and quoted before the work starts, so the number you see is the number you pay. Which one suits you depends on where the firm is, not on your budget.

What we do not sell

No open-ended retainers as the main product. No ad management. No social media programs. No engagement that quietly extends because the scope moved. If you need ongoing channel management, say so in the first conversation and we will tell you this is the wrong shop.

Start here · No cost

Diagnosis

You want an outside read before you spend anything. Start here whichever package you end up in, or none.

A straight read on where your firm's brand and website stand, and which package fits. Including the answer that none of them do.

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The four packages

Rapid Start

$2,500

When this fits

The firm is open and there is nothing online yet. You need something real, soon, that you will not have to apologize for.

The gap it closes

The look-up returns a directory listing, a Google profile someone else wrote, or nothing.

More on Rapid Start→
Foundation Wave

$4,500

When this fits

The brand and the site are both wrong, or both missing. Treating them as two projects is what produced the mismatch.

The gap it closes

A logo from one era, a website from another, and business cards that match neither. Every surface says something slightly different about the firm.

More on Foundation Wave→
Firm Launch Sprint

$12,500

When this fits

The doors open on a known date. The name, the mark, the site and the launch have to land together before they do.

The gap it closes

A firm launch has one moment of attention: the announcement. Everything you get judged on has to exist before that moment, not after.

More on Firm Launch Sprint→
Rebuild

Quoted · Scoped to the firm, quoted before any work starts

When this fits

The firm outgrew its website. There is something worth keeping in what exists, and something that has to go.

The gap it closes

The site works, technically. It also lists practice areas you dropped, and the search position it earned is the only reason you have not replaced it.

More on Rebuild→

Growth Retainer

$1,500 to $2,000 per month

The site is live and you would rather someone stayed on it than let it drift the way the last one did. Sites go stale the way everything goes stale in a busy practice: slowly, and nobody notices until a client mentions it.

Optional, month to month, and never a condition of a build. Every package above finishes whether or not you take this.

Questions we get

Why does a website cost $4,500 when Squarespace is twenty dollars a month?
Because the twenty dollars buys the software, and the software is not the hard part. The hard part is deciding what the firm is called, what it looks like, which practice areas lead, and how a stranger is supposed to understand any of it at a glance. Firms who take the cheap route usually get there. It just tends to take most of a year and stall somewhere short of finished, because an hour spent on a homepage is an hour not billed. If your time is free, the cheap route is the correct answer.
Do you know the Texas rules on attorney advertising?
Yes, and specifically enough to build to them. Under Rule 7.04 the homepage is what gets filed with the State Bar Advertising Review Committee, while Rule 7.05 exempts the rest of the site. Filing is due within ten days of the page going live, or you can file thirty days ahead and get a binding pre-approval. The homepage has to name an attorney responsible for the content and disclose the city of your principal office. Both are built in from the first draft rather than discovered at launch, and you get the filing packet ready to submit. We are not lawyers, we do not certify anything as compliant, and your firm files it. You and your counsel have the final word on every line.
What happens to my website when the project ends?
You own it. That is true on the day it launches and it stays true if we never speak again. The project ends, which is the design: these are packages with a price and a finish line, not retainers that have to keep running for the site to keep working. The Growth Retainer exists for firms who want someone still on it afterwards, and it is optional: no build depends on you taking it.
How much of my time is this going to take?
Less than a website you build yourself and more than none. You are the only source for the things that matter: what the firm stands for, how you want to be described, which cases you want more of. Nobody can write those for you. Everything else is our problem. The scope is agreed in writing before anything starts, so the decisions asked of you are finite and known rather than discovered along the way. We would rather tell you a specific number of hours after seeing your project than guess one on a web page.
I already have a site that ranks. Will you break that?
That is the right question, and it is the reason Rebuild is quoted rather than fixed. When a site has earned search position, we find the pages carrying it and move them across deliberately, along with their URLs. A rebuild that throws that away costs more than it saved.
Do you run ads, social media, or SEO campaigns?
Not as the main product, and not as an open-ended program. Estrada Marketing builds brands and websites for Texas law firms and finishes. If running your channels month to month is the job, that is someone else’s work, and we will point you toward them.
Why only Texas, and only law firms?
Because a narrow practice is worth more to you than a broad one. A firm in Dallas and a firm in Houston share the same bar rules, the same directory landscape, and the same problem of looking credible to someone who just got your name from a friend. Solving one narrow problem repeatedly beats solving twenty different ones once each. If you are outside Texas or outside law, you will hear that from me quickly.
You are in Dallas. My firm is not. Does that matter?
No. The work is virtual: calls, shared drafts and files. A firm in Houston, Austin or San Antonio gets the same process as one ten minutes from my desk, and the bar rules are the same across the state either way. Dallas is where I work from, not a limit on who I work with.
Can I see work you have done for other firms?
In the first conversation, matched to your practice area. Client names are not published here without written permission from the firm, which is why there is no logo wall on the homepage. If you want to speak to a client of ours, we ask them first.

Not sure which one? That is what the diagnosis is for.

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